01
Experience Design
Research-led journeys and service ecosystems that make every interaction feel considered.
UX consultant · Auckland / Worldwide
Make digital feel
more human.
I’m Ace Lio — a UX consultant combining research, product design, front-end craft, and AI to create experiences people want to use.
Design
with intent
with intent
Research
Prototype
AI + UX
Human
01 / About
Curious by nature.
Strategic by design.
The best work happens when people, possibility, and practicality meet in the same room.
Over the years, my UX practice has grown across research, product design, front-end development, senior management, and AI-driven solutions. That range helps me see the whole picture — the business goal, the technical constraint, and the human need underneath it.
I use research and empathy to find the signal, then turn it into clear frameworks, prototypes, and systems that teams can act on. When a concept needs to move quickly, I can hand-code the front end or build an AI-assisted prototype so stakeholders and developers can see the vision sooner.
Master’sInformation Technology
Product Design · UX · HCI
Product Design · UX · HCI
2021International UX Design
Award nominee
Award nominee
6+ areasExperience, product, web,
service, agile, AI
service, agile, AI
01Research
02Define
03Ideate
04Prototype
05Test
06Implement
02 / Services
Ideas into impact.
A flexible UX practice for teams who want to make better decisions — and make them visible.
02
Product Design
Clear, intuitive digital products that bring user needs and business outcomes into alignment.
03
Visual Design
Distinctive interfaces with visual hierarchy, responsive systems, and brand expression built in.
04
Agile Design
Fast-moving, collaborative design practices that turn feedback into momentum.
05
Web Design
Accessible, responsive websites designed to engage, convert, and perform across devices.
06
AI Integration
Useful, human AI experiences that simplify decisions and open up new ways to work.
03 / Selected work
Work that moves
people forward.
A selection of projects spanning experiences, products, systems, and services.
Experience DesignPublic Attraction
An immersive visitor attraction celebrating New Zealand’s national game and the All Blacks.
Web DesignHealth Nutrition
A warm, conversion-minded e-commerce experience for a turmeric drink brand focused on healthy living.
Product DesignMental Health
A patient management application redesign that improves usability for medical professionals.
Service DesignCommercial Music
A new pathway for Polynesian talent to enter the pop secular music industry.
AI IntegrationA.I. Design & Automation
An analytics dashboard using AI to turn business intelligence into actionable insights.
Web DesignComedy Ticketing
A simple, high-energy ticketing experience that helped a comedian promote and sell shows online.
ResearchCommunity Digital Access
Research and design work connecting local communities to essential digital resources.
Some work is protected by NDA.Request a private walkthrough
“
Ace Lio epitomises leadership and drive. He mentored many IT students through client requirements, business solution design, testing, and launch.
NH
Neda Hamid, PhD Associate Professor · ADSM
04 / Contact
Let’s make
something matter.
Have a product, service, or idea that needs a clearer path forward? Tell me a little about it.
Prefer a call? Book a discovery session